Discussions

I’ve noticed that many students lose marks on marketing assignments not because they don’t understand the subject, but because of small, repeated mistakes. One of the biggest issues is being too descriptive. Many assignments simply explain what a company did, rather than analysing why it worked, how it aligns with theory, or what could be improved. Lecturers usually want critical thinking, not summaries.

Another common mistake is misusing marketing frameworks. Tools like SWOT, PESTLE, or STP are often added just for the sake of it, without proper explanation or connection to the case. Poor structure is also a problem—ideas jump around, arguments aren’t clearly linked, and conclusions don’t answer the assignment question directly.

Referencing is another area where students struggle. Using weak sources or incorrect citations can affect grades more than expected. On top of this, tight deadlines often lead to rushed work, which makes these mistakes even more likely.

This is why many students look for guidance like marketing assignment help to better understand expectations, improve analysis, and structure their answers properly. Support like this can help students learn what lecturers are actually looking for, rather than guessing and hoping for the best.

I’m curious—what mistakes do you think students make most often in marketing assignments?